Social media platforms are crucial traffic sources for news and publications, boasting over a billion active users globally. This opens up significant opportunities for audience development through compelling content. Instagram Threads is the newest player in digital marketing, designed to rival Twitter by facilitating public conversations and connections through text and media. The launch of the Threads app represents a shift toward a more personalised and interactive user experience, encouraging users to engage in discussions about trending topics and events. Let’s read more about the Threads app and what differentiates it from Twitter.
What is Threads App?
As the most popular social media platform, Instagram has introduced the Threads app, which Meta developed. It is similar to Twitter in that the feed is laid out but uses Instagram design for user accounts. The Threads app lets users share photos, videos, and text quickly with their Instagram followers. Previously, this was limited to the Instagram Close Friends list, but now, with the latest update, users can choose who sees their updates.
How to get started with Instagram Threads in 6 steps
As we all know, Threads by Instagram is the Meta community, so the process of signing up is seamless. You can get started by following the steps mentioned below-
1. Download the application of Threads
The first step is downloading the Threads app from the Apple App Store or Google Play Store. Find the “Threads app” to download and install. This app is free to use.
2. Create your account over the Threads Instagram app
This Threads Instagram app is linked to your existing Instagram account. That is why it is very easy to use the app. You don’t need to sign up from scratch. You just need to click on your username, as seen at the bottom of your screen.
Note: If you manage multiple Instagram accounts, you can link each to its Threads account. To do so, click on Switch Accounts at the bottom of the screen.
3. Fill out your profile
At this point, you will be taken to the Profile screen. Here, you can enter or import new profile details from the Instagram bio.
4. Choose your privacy settings
On this screen, you’ll select from two privacy options:
Public profile- Anyone on or off the Threads app can see, share and interact with your content.
Private profile- Only the approved followers on the app can see and interact.
5. Importing of the accounts you already follow
As The Threads app is directly linked to Instagram, you can auto-follow the accounts that directly link to your Instagram followers. You can choose individual users to follow or click “Follow All” to import your full list of followers.
6. Accepting the terms of use
This is the final step where you will need to accept three pieces of information that is :
Threads by Instagram are connected to Instagram, meaning both apps will share your information to personalise ads. In the future, Threads plans to connect with the fediverse, a network of independent but linked servers for web publishing. More details will come as Threads updates its features. By joining Threads, you agree to Meta’s Terms and Policies. You can review these by clicking on the provided links before signing up.
Once you’re ready after accepting the above information, click Join Threads app, and you’re done to start the app!
Threads vs Twitter: What differentiates them?
Threads App and Twitter have many similarities. Both focus on conversations and interaction with short text-based posts on the apps. While images, videos, and links feature heavily on both platforms, words are the most important part. The following features differentiate Threads from Twitter.
| Category | Threads | |
| Post Length | 500 characters | 280 characters |
| Links | Yes | Yes |
| Photos | Yes | Yes |
| Videos 5 minutes | 5 mins. | 2 min. 20sec |
| Verifications | Yes | No |
| Delete Posts | Yes | Yes |
| Edit Posts | No | No |
| Direct Messaging | No | Yes |
| Trending Stories | No | Yes |
| Hashtags | No | Yes |
| Limitation of posts with users can read per day | No | Yes |
If you decide that Instagram Threads isn’t for you, deleting your account is simple. Here’s how to do it:
1. Firstly, you need to go to the settings option, click on the “Account” and then “Deactivate profile:
2. Once you are done with deactivating your profile in the Thread app, threads, replies, and likes will be hidden unless you activate your account again.
Note: Your Instagram account will not be deleted. It will just be deactivated unless you want to activate it again.
Threads: Your New Gateway to Meaningful Connections
The Threads app offers users a dynamic platform for sharing content and conversing with followers. Inspired by Instagram, its design allows for a seamless connecting experience through photos, videos, and text. As social media continues to evolve, the Threads Instagram app
provides an exciting opportunity for users to interact more personally and meaningfully.
FAQs
1. Where is the Threads app available?
You can download Threads on the Apple App Store or Google Play Store.
2. Can Threads be joined without an Instagram account?
No. You need to have an Instagram account to join Threads.
3. Why does my timeline of Threads include the users I don’t follow?
Threads combine posts from people you follow with recommendations for new creators you might like based on your interests. The app aims to improve these recommendations as it develops.1
4. How can I manage what I see on the Threads Instagram app?
In the top-right, click the double lines to access your settings and manage them according to your preference.
