What if we ask you to give up on Facebook, Instagram and Twitter for one day? Seems impossible, right? Well, imagining the world without social media platforms is like Pizza without toppings. Facebook, Snapchat, and WhatsApp have become an integral part of everyone’s life. Whether you want to connect with a friend who lives overseas, become a popular personality or even increase your brand awareness, social media platforms are the foundation.
With some inspiring, innovative and attractive content,there are various popular social media platforms that are the best way to reach and engage large audiences. Since everything revolves around social media these days, it is good to know each of them in detail. Let’s take a closer look at the most popular social media platforms worldwide that are not only fun to use but also shaping the digital experience.
List Of Social Media Platforms With Large Audiences
With the increasing awareness and its benefits, the number of social media users is increasing daily. Based on Statista stats, we have compiled a list of the top 10 most popular social media platforms.
| Ranking | Social Media Platforms | Monthly Active Users (In Millions) |
| 1 | 2958 | |
| 2 | YouTube | 2514 |
| 3 | 2000 | |
| 4 | 1309 | |
| 5 | 1051 | |
| 6 | TikTok | 931 |
| 7 | Facebook Messenger | 715 |
| 8 | Douyin | 700 |
| 9 | Telegram | 635 |
| 10 | Snapchat | 626 |
Facebook: The Pioneer Of Social Media Marketing
Facebook needs no introduction! Started in 2004 by Mark Zuckerberg, this platform has revolutionised the way people connect online. Today, Facebook has over 2.8 billion monthly active users and is the go-to entertainment platform for all age groups. You can update and share photos and videos with people living in different corners of the world. Facebook is also a great platform for marketing.
YouTube: The Video Giant
On the list of the most popular social media platforms, YouTube ranks second based on monthly active users, according to Statista reports. It is a video-sharing platform and a hub of content creators and viewers alike. From educational to educational and vlogging, YouTube has it all. Whether you want to showcase your skills or promote your brand/product, YouTube can take it to another level.
WhatsApp: Simplifying Communication
WhatsApp, probably the largest messaging application, is one of the top 10 most popular social media platforms, largely used worldwide. It is the most secure platform with end-to-end encryption. You can rely on this platform for text, voice and video communication. It lets you get in touch with your friends and family worldwide with just a few clicks. With over 2 billion monthly active users, WhatsApp has become a must-have social media platform for video and image sharing.
Instagram: World In The Fist
Talking about the most popular social media platforms worldwide, Instagram ranks at fourth position. Acquired by Facebook in 2012, Instagram is the largest platform for storytelling. Features like stories, reels, IGTV videos, and photo posting make it a hub of creativity and self-expression. Instagram is also a great platform for expanding your business. It provides you with large opportunities to attract your audience with innovative ideas.
WeChat: All-In-One Platform For Social & Messaging
This Chinese app ranks fifth on the most popular social media platforms list. With a wide range of features, WeChat caters to almost 1 billion users monthly. It started as a messaging platform, but it offers features like transferring money, shopping and many more. Since Facebook and Twitter are banned in China, WeChat is a popular alternative; however, it is banned in India. So, WeChat is a good option to boost your awareness in China.
TikTok: Short-Form Videos To Take Center Stage
Another Chinese app that gained immense popularity in lockdown is TikTok, which has become one of the most popular social media platforms worldwide. With the short video format and user-friendly editing features, TikTok has captured the attention of millions of users. Despite being banned in several countries, including India, New Zealand, and Australia, TikTok has ranked sixth on the list of the top 10 most popular social media platforms due to its short video creation and shring feature.
Facebook Messenger: Chatting, Voice Call, & Video Call
Facebook Messenger is simply a messaging app, another member of the Meta family. It is a messenger app on Facebook where users can text, voice and video calls. Apart from this, it is an amazing app for marketing purposes. Customers can exchange information regarding the product/services, making it one of the most popular social media platforms.
Douyin: Share Videos In Just A Few Taps
Looking for the most popular social media platforms worldwide to showcase your talent? Douyin is the way. It is a counterpart of TikTok and is only available for download in China. With features like in-app sharing, location tagging, and advanced and group live streaming, Douyin is a great place for Chinese businesses to reach younger audiences.
Telegram: Security Meets Convenience
Launched in 2013, Telegram is an Indian app but regarded as one of the most popular social media platforms worldwide. Like WhatsApp, Telegram is safe and known for end-to-end encryption. Besides messaging, Telegram has a lot more. Images, videos, movies and document sharing are a few major features of this social media platform. Today, this app is used in many countries like Australia, Russia, United States, and Brazil.
Snapchat: Stories, Snaps & Selfies
Snapchat is the favourite social media platform among young generations these days. It is an instant messaging app where chats disappear quickly, and media is available for one-time viewing only if you do not save it in your chats. Users can also maintain streaks by sending and receiving images and videos daily. Snapchat is getting popular immensely due to its camera filters that cater to quality photography demands and keep the audience engaged. All these features rank it tenth among the most popular social media platforms.
With this list, it is clear that the landscape of social media is diverse and constantly evolving. Each platform caters to different interests and demographics, offering unique features and experiences to users worldwide. Whether you are looking for real-time updates, boosting your business, professional networking, creative expressions, or becoming popular, social media platforms will suit all your needs.
Remember, the popularity of these platforms can change over time, so it is essential to stay informed about the latest trending social media platforms, depending on your requirements. Stay connected with us to get the latest updates!
Frequently Asked Questions:
What is the most popular social media platform?
According to Statista reports, Facebook is the most popular social media platform, with over 2958 million monthly active users.
Is Instagram good for business?
Instagram has over 1309 million monthly active users. People are often engaged on Instagram, making it one of the preferred platforms to boost your brand awareness. Using Instagram, you can not only drive brand awareness but also boost sales build and track audience engagement.
How does Instagram work for business?
Instagram has several features to grow your business; besides posting images and going live, a business can use popular hashtags, locations and tag people to target the audience. You can also add links to your website to your stories and also add Calls to action.
What are other social media platforms to become popular?
TikTok, WeChat and YouTube are the other most popular social media platforms if you want to become a popular personality across the globe.
What are the disadvantages of using social media platforms for business?
One of the biggest disadvantages of having a social media account for your business is it requires constant engagement with the audience; otherwise, it can negatively impact your business.
