Ranking on the Search Engine’s #1 page was never too easy. Google updates its algorithm with every passing day, which makes raking slightly tough for beginners and established organizations. However, with the advent of a new decade, it can be easy with a winning content marketing strategy.
Whether you are a content marker or an SEO executive, you need to be up-to-date with every trend in the market. Because if you’re not aware of the latest marketing trend, then are chances that you may lose your potential against your competitors. From searcher’s intent to google’s ranking factors, everything sets new marks in the industry which enables up-to-date marketing strategies to rank faster than those who are still believing in their outdated strategies.
In this post, we will enlighten you about the 5 most important tips to assist you in crafting an award-winning content marketing strategy in 2021 that would reduce hinders in your website ranking.
1) Short-videos, Infographics and Visual Content
Though we have been using this technique for very long, but in 2021, adding an option of short-video, infographics and any kind of visual content will bring some real benefits to your website. Not alone the YouTube, but Instagram, Facebook, and TikTok, there are numerous social media websites that allow users to post a short video on their story which is an advanced way of marketing.
Also, using infographics in your content can increase the overall session of the reader, which will ultimately help in ranking. From key points to illustrations, these things are one of the most essential ranking factors as per Google’s new guideline. So, when you will be adding short-videos, infographics and visual content in your new content marketing strategy in 2021? Make it as soon as possible because many people have accomplished their goals using this technique.
2) Keep an Eye on Searcher Intent
Most people think that they have achieved the potential of content marketing simply by increasing the number of blog posts on their website. Surprise! A survey shows, no matter how frequent you’re posting blogs, it wouldn’t have any benefit if your content is off the road.
Though every content writer understands the values of putting relevant information, but there is no point of information that doesn’t suit searchers’ intent. It’s simply a waste of time and effort. If you are on board to develop new content strategies on your website then make sure of these points too.
- Is your website and content formatting mobile friendly?
- How easy your content readability is?
- Did you answer all the questions you have raised?
- Do you provide with proper images with relevant paragraph? (Relevancy)
- How much time your website takes to load on different browsers? (Loading-Time)
- Did you personalize your website as per the theme? (Personalization)
These are some most important points that one needs to keep in mind while content marketing. Because the reader is everything and they will decide our future, whether it’s a blogging website or service page.
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3) Voice Search, Long-tail and LSI Keywords
Have you ever felt bored with type search? Just like you, there are many people feel the same and in addition, to answer all their queries, Google has introduced voice search. Maybe another headache for SEO executives and marketers.
Anyways, we all know that Content Writing and SEO, are hands in hand and the keyword is the nervous system of any blog or piece of content. Whether you use long-tail keywords or pick LSI keywords, the density should be appropriate but not so over. The better your keywords will fit the better you will rank on the search, and this is what we called content marketing.
4) Smart SEO
Uniqueness, Quality, and formatting of your content, nothing matters if your content is not SEO optimized. Though keyword management is an essential factor of SEO on your blog, but how far you would be able to rank your content on the search engine with keywords only? There are things like internal linking, external linking, backlinks and so on. Smart SEO management is putting all the things together to rank the content on the website efficiently. Google has made several amendments in its ranking algorithm and following all the parameters is slightly tough without having in-depth knowledge of it.
5) Selection of Promotion Platform
How much do you consider this an important ranking factor? You may produce high-quality content, can also have some serious SEO skills, but doing this all on an irrelevant platform has no value. Suppose you spend a day on research and another day on writing content, now let’s move ahead to choose a platform to promote your content. Assume your blog is related to the healthcare sector and you’re promoting it in the entertainment section, where your efforts will vein in just a minute. Professional content marketers suggest you to choose an ideal platform or website to blow your trumpets to get the best business outputs.
If you don’t want to remain on the same place on the search engine result page where you were back a year, then you better implement these top 5 most essential tips for better content marketing in 2021. From social media to an empty box, the existence of content is everywhere, therefore, people have said ‘Content is King’. How far you agree with this statement? Your suggestions are open in the comment section. Kindly make sure that you follow these helpful content marketing tips in 2021.
