Want to increase your business visibility? Google My Business can do it with several other benefits. Learn the potential benefits of Google My Business and take your brand to new heights!
In today’s digital landscape, online presence has become essential for small businesses to compete in the dynamic market. Moreover, just a presence is not enough for your business to succeed. Among the several ways to increase online presence, such as SEO, SMO, and website optimisation, one thing that can turn things around is Google My Business, a free tool to manage and optimise your business profile on Google. Listing your business on Google can benefit in improved search visibility, increased brand awareness, better engagement with customers and maximum returns. To better understand how GMB benefits your brand, read the following advantages in detail.
Benefits Of Google My Business: Increase Your Brand Value
On average, 14% of businesses fail due to poor marketing. Therefore, it is important to consider a robust marketing style that not only boosts your brand presence but also turns leads into opportunities. Lack of adaptability, innovation, and marketing is likely to fail. Here are a few benefits of Google My Business for your brand.
#1 Establish An Online Presence
Almost 2.64 billion people worldwide prefer online shopping, which means there is a large chance that your brand can appear in potential customers’ searches if it has a great online presence. Google My Business is one of the effective ways to boost online presence. It fills the gap between the customer and your brand, making it appear in search results with the help of relevant keywords in the description.
#2 Increase Brand Awareness
One of the benefits of Google My Business is it boosts brand awareness. Let us explain to you with an example. Google has an astounding 91.62% search engine market, meaning a wide variety of customers who are looking for any product use Google. As a result, they are more likely to see Google My Business listings. When people search for any local business on Google, the search engine will display all the relevant businesses at the top of the page.
#3 Better Customer Engagement
GMB benefits your business with the help of online reviews. Honest and authentic customer reviews are proof of how your business operates. It is a valuable asset for your business, resulting in maximum profits. If you can provide a better customer experience, you are more likely to receive positive reviews, which will greatly impact expected customers. Among the benefits of Google My Business is increased customer engagement. Moreover, reviews also improve your ranking, especially when they mention your location and relevant keywords.
#4 Attract Worldwide Customers
Physical marketing is limited to some locations. However, if done effectively, it leaves a mark on customers’ minds. In contrast, digital marketing can reach a large audience worldwide. The internet and its associated platforms, including social media, increase your brand’s presence. Depending on the type of business, digital marketing allows you to target an audience worldwide. Local businesses can use Google My Business, which results in 50% more customer interaction than physical advertising. Therefore, attracting a worldwide audience is one of the benefits of Google My Business.
#5 Maximise Profits
Out of the Google business benefits, one is increased profit. GMB provides valuable insights into how customers find and interact with your business online. By analysing the data, you can identify the trends, understand customer behaviour and make informed decisions to optimise your marketing efforts to improve profitability. Therefore, GMB benefits from improved return on investment. Moreover, it integrates seamlessly with your Google Ads, allowing you to drive more traffic to your Google listing. Increased profit is one of the benefits of Google My Business.
Upgrade Your Small Business Profile Today!
Listing your business on Google is an essential part of digital marketing. It is a quick, easy, and cost-effective marketing strategy to rank your brand among thriving competitors. The benefits of Google My Business are not limited. However, making and strengthening an online presence is just the first step in the race to grow businesses. Ensure you are well-informed and adapt to new business trends to beat the competition. Video marketing, voice search, push notifications, live streaming, augmented reality, and content marketing are a few of the latest business marketing trends that help overall business growth.
Frequently Asked Questions
What is SEO?
SEO, Search Engine Optimisation, is a powerful digital marketing service that boosts your presence in search engine results and increases traffic.
What are the best social media platforms for business promotion?
Not all social media platforms are created for businesses. However, many help promote your business. Instagram, Facebook, Pinterest, LinkedIn, Twitter, and YouTube are business-centric social media platforms that have the potential to take your business from nowhere to heights.
Which digital marketing is best?
SEO (Search Engine Optimisation), SMM (Social Media Marketing), and Email Marketing are a few top digital marketing platforms that help businesses rank on Google, establish their presence on the internet, and achieve the desired growth.
What is the next big thing in digital marketing?
As AI is the trend and every industry is leveraging its power, digital marketing is not far behind. In recent years, AI has proved a powerful tool for businesses, helping them to automate the process of analysing and making more informed decisions.
Is PPC helpful to increase your brand awareness?
PPC, Pay Per Click, is a robust digital marketing service that targets a specific audience. You can target a specific audience according to demographics like location, language and device.
