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7 Video Marketing Trends That Have Become Necessary For Marketing In 2021

Video Marketing Trends

Digital marketing has taken a big leap over the years and we have personally been a part of these changes, gained the benefits, and overcome the complications as well. From content, voice-over, to infographics and images, we have seen it from the tough side, where a new marketing trend launches and ruins everything planned previously. Talking about video marketing, it is one of the most evolving phases that have changed so much since 90’s TV commercials to 30-second quick ads, viral videos to social media reels, vlogs, and live videos at the end. 

Since videos have become an integral part of any marketing strategy, things have changed so much and this change was required too. With the advent of next-Gen technologies, more engaging video formats such as 360-degree experience, ephemeral video, shoppable video and many more have made their way in video marketing. The list is too long, but the only question here is, how will people incorporate these new video marketing trends and the industry will be reshaped through these trends? We shared these questions with a professional digital marketing company and got their tips and thoughts about the latest video marketing trends in 2021.

20 Amazing Video Marketing Statistics to Tell You Why You Need It

Earlier digital marketing, content marketing, and now video marketing, it all comes in a loop. But do you know that video marketing has several benefits than just increased conversion and exposure? Yes, it is effective, therefore, nearly 81% of businesses reported using video as a marketing tool – increased 63% over the year. Though video marketing trends in 2021 would remain the same, social media is expected to do some play with the live videos and 360° experience as well. Well, do you know the types of videos that take part in video marketing? Here are a few that have been introduced not so long.

  • Explainer Videos
  • Presentations
  • Video Blogs (Vlogs)
  • Tutorials
  • Webinars
  • Ads
  • Customer Testimonials
  • Interviews
  • Live Streams
  • Production Videos
  • Live Videos
  • YouTube
  • Facebook
  • Instagram Reels

And marketing savvies have anticipated that videos will stay forever. Nothing can beat or replace a marketing strategy that consists of advertising videos that can engage the audience and promote a business better. These stats show the sheer volume of increasing video trends in the market. 

  • According to a report of HubSpot, 78% of people watch online videos weekly while 55% of people watch videos daily.
  • A Facebook official predicted that their platform will be dedicated to videos only, no text by 2021. 
  • Online videos are supposed to gain more than 82% of all consumer internet traffic by 2022 which would be 15 times higher than it was in 2017.
  • 65% of viewers aged between 18-35 accepted that they would stop their work to watch a video from their favorite brand or creator.
  • According to VideoNitch, YouTube videos get over five billion views every day.

So, these are some interesting facts that most people didn’t know about video marketing. However, keep it aside because we are going to introduce 7 video marketing trends that will be a part of every marketing strategy in 2021. Let’s go!

7 Innovative Video Marketing Trends to Redefine Marketing in 2021

So far 2020, we have seen some amazing digital marketing trends up in the market. And, while the previous ones are fading away, it becomes slightly hard to keep up. So, we have done the work for you. Here are some video marketing trends that are anticipated to ramp up in 2021. 

1- Facebook Live to End, But live Video Will Continue

Let’s start with one of the most surprising video marketing trends in 2021 which addresses Facebook Live that was the biggest marketing session in 2017. Served as one of the most effective marketing tools for video creators, Facebook Live, Facebook Watch, and auto-playing videos boomed in the starting phase, but soon reached the terminal and left publishers to follow the same without great results. It leads to the shutting down to Facebook Live and many other features. 

However, live videos will continue, so you can continue experiments to find new ways to entertain the users.

2- Shoppable Videos Will Boom

It will probably be the biggest video marketing trend in 2021, which allows video creators to add links to their videos that open at their product page. Social media channels use a lot of such features but using this technique to all videos will be more sophisticated. So, get ready to welcome shoppers via videos!

3- Ultimate 360-degree Video Experience

And, the third video marketing trend is just an upgraded version of 2016’s social media sensation that allows the marketers to promote their services or produce with an alluring 360 video experience to the viewers. With the advent of Augmented Reality & Virtual Reality, it would be easy to set your videos apart from the competition using 360 videos.

4- Video Experience to Continue with Better Features

While all the video conferencing apps like Google Hangouts and Zoom are striving to improve their video quality, they are likely to work on the intimacy of video conferencing to improve communication via the voice call, chat, or sending an email.

5- Vloggers Will Be Everywhere

Vlogging is one of the fastest-growing video marketing trends that will be hard to ignore in 2021. Besides growing challenges on marketing through YouTube and other online video streaming platforms, vlogging continues to grow and helps vloggers to diversify the categories of content with an additional feature of live streaming. Whether or not it helps to bridge the problems around, but one thing is certain that vlogging is not going to end anywhere soon.

6- Video Ads Will be Immersive and Longer

As mentioned above in 360 video experience, the advent of AR & VR will benefit video marketing to another level. It will introduce immersive video ads that will gradually increase the engagement and result in a better explanation for your pitch.

7- Show More, Explain Less

One of the most awaited video marketing trends in 2021 will enable content creators to show more and explain less about their services. While videos are perhaps the best way to introduce any product better and faster compared to text. However, people are going to watch more silent videos in 2021 than today. So, it would be easy to show more and introduce the services via infographics.

These 7 video marketing trends are ready to redefine digital marketing and put an extra load on the marketers their old marketing strategy will waste once again. So, get ready with your laptop to create another awesome video and let the audience believe in you.

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