Digital marketing is essential for small businesses in this day and age. Statistics from HubSpot state that 42% of people make use of social media to research before making a purchase. This means that your customers are searching for the services that you offer online and on social media.
Therefore, creating and building an effective digital marketing campaign can pave the road to success for your mobile repair business. But how do you achieve this? Here are 3 proven strategies that can help you build a top-notch online marketing strategy:
1- Reach out to influencers in your space
Influencers are individuals or brands within your industry who have a large fan following. You can think of influencers as ‘authoritative’ figures that define trends within your niche.
Having an influencer on board to help you market and promote your services can be very effective. This is because people listen to influencers. So, when they recommend your business, it leaves a lasting impression in the mind of consumers. A single tweet or mention from an influencer can go a long way in helping your business grow.
Even when potential customers don’t need your services right away, influencer marketing can help build your brand image so that they keep your repair shop in mind next time they need the services that you offer.
But how do you go about finding and reaching out to influencers? Here is how:
- Search for influencers with hashtags and keywords. For example, if you are looking for influencers on Instagram, you can search for generic hashtags such as #mobilerepair and #smartphonereviews or trending hashtags such as #iphone13reviews to find relevant content against those hashtags.
- Once you find the content, look at who published the content and how many followers they have. Using the results, create a list of people with a large fan following who are relevant to your industry and are not a direct competitor or associated with one of your competitors.
- After creating a list of influencers, reach out to them. Start valuable conversations that are mutually beneficial for both your business and the influencer. Don’t go making monetary offers straight away. Instead, you should first market and highlight the services that you offer and explore possible ways on how you can work together.
- Repeat the steps we have outlined above for every social platform that you are active on such as Facebook, Instagram, and YouTube.
Here is an example from JerryRigEverything about how a collaborative video on YouTube can be used for influencer marketing.
If you want to learn more about influencer marketing, you can read this great guide by Influencer Marketing Hub.
2- Register and manage a Google Business Profile:
Registering for a Google Business Profile (formerly known as Google My Business) is a great way to boost your online presence. It is essential for businesses that want to manage their information on Google such as search listings, map listings, and reviews.
How do you get started with Google Business Profile? Here is a step-by-step guide:
- Find and register your business for Google Business Profile here.
- Once you have your business profile claimed, make sure to edit all your business information including:
- Contact information for your business. These can be localized for each region/area that you operate in.
- Map listings – be sure to add in all locations where you have shops/branches.
- Search listings – ensure that you show the most relevant pages for your business.
- Pictures highlighting your services/shops/business.
- After you have everything set up, the next step is to start building a reputation as a mobile repair service. Ask for reviews from existing customers and ask them to share their thoughts about your business. This will help attract new customers and give them a sense of trust upfront whenever they search for your brand on Google.
Here’s an example of an excellent listing on Google Business Profile from Computer Cave.
3- Share engaging content on your social profiles:
As a small business, you must commit time to social media each day. You need to understand your target audience and share relevant content to keep them engaged.
Ask yourself this: For a mobile repair business, who is the target audience? Smartphone and mobile owners – so you need to think along the lines of what content would these users love to consume. Fortunately, you don’t need to go much further than your own shop to come up with content ideas. Here are some good ideas for content that you can publish as a mobile repair shop:
- Before and after pictures from mobile repairs that you do. Be sure to add variety so that you showcase all your services (e.g., broken screen repair and broken camera lens repair).
- Video tutorials for DIY repairs and maintenance that customers can do. This can be as simple as replacing a back cover to as complex as opening and cleaning an entire smartphone.
- Tips and tricks for smartphones and mobile phones that you service. Be sure to cover both Android phones and iPhones so that the content is relevant to a broader audience.
The next thing that you need to do is to present your content in a manner that stands out. This means making use of graphics and media in your social media posts. However, graphic design is not everyone’s cup of tea and that is okay. There are tools such as PosterMyWall out there that get rid of all the nuisance of designing so you can focus on what matters the most – the content.
PosterMyWall has some amazing design templates for small businesses, including mobile repairs that you can use to market and promote your business on digital platforms. These templates can be used for a variety of purposes from promotional posts to educational posts and all you need to do is select a template, edit the content, and share!
Wrapping it up
Creating and executing a digital marketing strategy for your mobile repair shop can be challenging. However, following the fundamentals of digital marketing can help you stand out and stay relevant in your industry. What’s important is that you should have a clear goal in mind when executing any marketing strategy. Do you want to acquire new customers? Or do you want to keep loyal customers happy? Build your strategy around your goal and make sure that you dedicate time to it every day to start growing your repair business.
