Tata’s eagerly-awaited super application, Tata Neu, is hot to trot on April 7. The app is intended to bring all digital services in one frame. Amazon and Jio are already dominating in this segment, and Tata is geared up to boost the competition. As the Tata Group is the title sponsor of the world’s biggest cricket show, the Indian Premier League, it has plotted the launch of its proposed ‘Tata Neu’ app around this mega event. As per the app’s description, it will connect several brands under one umbrella. Until now, Tata employees have been using this super-app solely.
Here are the five interesting things you should know about this much-awaited application.
- Rumoured to be a super-app, Tata Neu is designed to offer everything from day-to-day grocery products to the latest home & kitchen appliances, electronic devices, and even travel bookings. Moreover, it will offer services from numerous reputed brands like BigBasket, Croma, Westside, IHCL, and AirAsia India.
- Users will get redeemable Neu coins every time they purchase or book a service through the app. A user will get seamless freedom to earn Neu coins and boost their savings on this application.
- The striking dark background app design and a premium-looking digital magazine are the USPs of the Tata Neu App. Users can read about ongoing trends and the latest happenings in fashion, technology, travel, food, and other hot industries in this digital magazine.
- Tata Neu App incorporates ‘Tata Pay’, a digital payment platform where users can pay their bills across different Tata brand apps, websites, outlets with NeuCoins, UPI, EMI, cards, etc.
- Additionally, Tata Neu offers short-term personal loans, credits, insurance cover, and bill payments. As per claims, users will experience the ease of tracking and paying for electricity, mobile recharge, internet, and DTH bills through a single platform.
It would be interesting to see how this super-app by India’s salt-to-steel conglomerate performs. The expectations are pretty high for this soon-t0-be launched app.
