Every business often encounters cut-throat competition to establish its name in the market amongst competitors selling similar products. Good advertising strategies are crucial to growing the business and surviving in a competitive landscape. Large billboards might come to your mind when you think of advertising, but it is expensive.
On the other hand, promotional products are effective advertising tools that you can give away to your customers and other stakeholders in the business. Companies that giveaway promotional products are more likely to have better relationships with their customers, better sales and a better return on investment.
There are a number of products that you can choose to give away to your clientele, from T-shirts to golf clubs; there are many options in the market. Companies like Custom Gear offer various promotional products that you can customise according to your brand’s design language.
Here are some advantages of using promotional products to help with your business’s branding.
1- It boosts Brand Visibility
When people use the promotional items you give them, it increases the attention your logo catches as they can be a source of daily advertisement to the masses. For instance, if you have to give a branded mug to one of your clients and they use it in their office, all their colleagues will see your company’s logo on the mug. This increases brand visibility and makes your brand more recognisable.
2- Customer Retention
You need to do a lot more than simply provide a product or a service to the customer to gain their loyalty. In order to gain their trust, you need to establish reasons why they should choose your company over the competition.
It will give you a competitive advantage as they would recognise your brand. Whether you are a part of a multinational company or a startup, regular giveaways increase your chances of retaining customers.
3- Lead Generation
These promotional items can become a conversation started when you give them away at conferences or business events. Engaging in conversations with the target audience can help you acquire leads that give you a chance to turn them into loyal customers.
4- Cost-Effective Strategy
While there are many different types of advertising, but most of them might prove to be expensive for a startup or a small business looking to make a name for themselves.
A high-quality and practical promotional item will be used for a very long time by the recipient, and since they will be carrying a product having your logo, it will market your brand for an extended time. As long as the recipient has the products and uses them, your brand will be advertised to people around them.
So, more people would be seeing your brand without spending a lot of money on advertising.
5- Creates a Relationship
If you make efforts to develop relationships with the customers, it will help generate positive word of mouth. Customers that are happy with a brand are more likely to become loyal to your business, and some free goodies will make them even happier.
Giving out promotional items is an excellent way of marketing your brand. It helps to create a lasting impact on your audience as the products you give out stay with them for a long time. To ensure the best results from this marketing strategy, ensure that you pick products that have good utility and are of good quality. It is also best to consider the nature of your target audience before deciding on the promotional items you will give to them.
