Modern marketplaces are not just limited to your city or country. Therefore, if you want to grow your business, you will need to push your borders and expand your reach. Businesses around the world are running on mutual understandings and support. Some countries don’t have resources while others outsource business at cheap rates and that’s how the market operates around the world.
Depending on the nature of your business, you can draw more business from overseas than in your own country. So, if you want to grow your customer base in a foreign market, you’re likely to search for how to attract international customers. But, getting customers from abroad can be a little challenging if you’ve never done this before. However, you can do this by keeping a few things in mind.
Mainly: what if you really start getting international clients? It’s a common thing, we know that, but will be able to handle large volume projects, meeting international criteria, and what about the language barrier? Keeping all the things in mind, we have curated a list of the best tips to attract international customers without paid tools. Check it out.
1. Go Online
Creating an online presence is one of the easiest ways to get international customers. Therefore, it’s crucial for those who want to grow their business in foreign markets. If your business is not fully online and you still manage everything on your office premises, then you need to create a business website first. For instance, if you are running a digital marketing agency and want to attract international customers, then having an online presence is important, which includes social media too. A website will work 24/7 for your business and help in developing an international clientele.
With an appealing website, people can easily find and contact you, that is the basis of growing globally. Suppose if somebody from the US wants to outsource digital marketing services from India, he will search like “Best Digital Marketing Company in India” and can easily reach your website (If you work on that particular keyword). Later there are plenty of things such as SEO and Social Media Marketing too.
2. Think About Payment Models
If you are searching for how to attract international customers, you’re likely to think about payment models, which is the first step to cater to their needs. Providing your customers with multiple payment modes to pay in what currency they want can really improve your customer relationships abroad. However, you don’t need to have every single currency out there. If you start from Europe or the US, you can simply allow your customers to pay in Dollars or Euros. Also, you can use either of the online payment systems such as PayPal and WorldPay.
3. Market Research
Groundwork is important when you try to expand your borders and grow internationally. Doing market research can help you make business decisions precisely. But, it needs to be performed before implementing your business to attract international customers. You better start with a specific country or location rather than the world. For example, as an Indian business, you may want to attract customers from the US or European countries. So, one of the easiest tips to attract international customers is to learn about their habits and behaviors. You can understand the market, the way they deal, and formulate a “How to Attract International Customers” strategy.
4. Be Original
You will need to follow your competitors at the beginning of establishing your business internationally, but don’t lose the original you. In today’s market, it’s important to be true to yourself, to your policies, and your customers too. Being original will set you apart from your competitors, which will attract customers internationally and at home. Modern customers want a unique perspective because they’ve used to those years-old scrips in the market. So, be original because everyone is scripted here.
Best Tips to Attract International Customers
While you’ve been prepared for handling international customers and catering to their needs, it’s time to work on expanding your horizons. Here is how to attract international customers and start a new business venture.
5. Invest In Digital Marketing
If you just searched ‘How to attract international customers’ you’re likely to have a website but not a large network abroad. Though it’s nearly impossible to get foreign clients without having a global network, you can leverage digital marketing to overcome this challenge. There are paid adverts that can help you target a specific area or to appear to a certain audience, but they can rotate your budget upside down. So, what you can do is invest in digital marketing, SEO, and other forms of marketing that can promote your business and increase organic traffic.
6. Be Social
According to reports, “The average user has an account on more than 8 different social media platforms, and spends an average of 2 hours and 29 minutes using social media each day.” One of these can be your potential customer. Therefore, it is vital to have a social media presence. Social media is probably one of the easiest and quick ways to reach a global audience. It allows you to make connections worldwide and strengthen your global clientele. However, you will need a proven social media strategy to attract international customers. LinkedIn and Instagram are perhaps the two most popular social media platforms with a huge pool of customers to expand your horizon.
7. Improve Communication and Customer Services
Attracting international customers is not a big deal, but to stick with them is. You need to build trust and a loyal brand image to long-term customer relationships and offering world-class customer services is perhaps the best way to do this. So, you better work on training your staff for friendly nature and delivering the best services to earn rewards and positive feedback. It all depends on communication, which is the basic of handling international customers.
We hope with these tips to attract international customers, you will build a global clientele. Though there are paid tools too, they’re not always an ideal option for attracting foreign clients.
