More than 270,000 sellers have picked Magento as their main business ally. And it’s not only B2C shops but B2B, too. Last year, the global sales using the platform reached over $200 billion.
Forrester names the Adobe product as the best for B2B and B2C. You can find out more in their report.
So, it’s clear that Magento is a great platform to establish your eCommerce on. But what makes it ideal for B2B sales? With G% of people choosing to buy online, there has to be something extraordinary to be able to host around 1.4% of all websites (over 170,000, to be clear).
We have 10 reasons why businesses believe this element of the Adobe Experience Cloud is a perfect ally for enormous, complex B2B eCommerce processes.
#1: Magento Offers a Responsive Design
Not only customers want to have a convenient buying experience. B2B eCommerce also involves it, especially when it comes to mobile users. Over 50% of people are using their phones now to access the Internet and shop.
If you have an intuitive, responsive design, it will fit any device, from a large monitor of a PC to the 6” screen of your smartphone. This leads to easier, faster, and more effective purchases, as well as the improvement of your reputation as a business and a seller.
Along with other advantages, an easy-to-use, adaptive layout creates a seamless experience. Your revenue grows, as well as the popularity of the business.
#2: This Is an All-Inclusive Shop Platform
Do you have a CRM or ERP solution to integrate into your store? Or maybe you offer multiple product lines or brands and want several accounts that would be a part of one shop?
All that and more is possible with the wise use of Magento. You can manage several accounts hassle-free, handling all purchases without confusion. A history of your sales is available for further analysis, along with credit management, and other elements of the experience.
Manage stores for several locations, brands, lines, etc. on one platform. Connect exclusive software to stand out and provide premium purchase conditions for every business partner.
#3: The Service Offers Top-Notch Content Staging Opportunities
Nowadays, it’s all about automation. Major business processes are easier and quicker to complete using sophisticated algorithms. One of such is content staging at Magento.
Say, you have product options that need a change in price or description once a season. Instead of saving the content somewhere and hiring a person to update it when necessary, you can schedule an automatic change.
The platform offers tools for easy and convenient content creation, preview, and publication of various pieces with backlinks for eCommerce pages. And the tool isn’t limited to your product range. The pricing policy, CMS sections, widgets, whole categories can be changed as you schedule.
#4: Magento Offers a Quick and Easy Ordering Process
With such a volume of features for merchants and buyers, Magento is expected to offer quick orders. The speed is especially important for B2B eCommerce due to the scope of purchases.
The easiest way for a buyer to find a needed product is to enter its SKU. This alphanumeric code for every item also helps sellers track the sales, restock needs, etc. Other comfortable features include:
- The use of requisition lists for a large order;
- Repeating the previous order for the most convenience;
- Having a merchant handle the order.
All of these aid the increase of orders. Your clients can repeat an existing order in a couple of clicks, which may make them order more than they currently need. Those who know what they need from your business can use a quick order tool and skip the search step, going directly to the products they want.
#5: Every Shop Gets High-Quality Technical Support
Potential buyers will leave the page in 5-10 seconds if it doesn’t load or does so slowly. Even the smallest cart mistake or design glitch may make one of your largest potential allies leave the page.
That’s why Magento has top-notch technical support that works on keeping your site up and running 24/7. The specialists are working on:
- General troubleshooting;
- Security improvement;
- Cart issues;
- Error messages;
- Slow loading;
- Readdressing issues, etc.
This gives you an opportunity to focus on increasing sales and improving marketing campaigns.
#6: Buyers Have a Credit Limit, Which Improves Sales
What shows a better relationship between a credible seller and a regular buyer than allowing for purchase using credit?
You can offer credit limits to the most important buyers. Make sure those are only the ones you have a strong, trustworthy relationship with. On checkout, they can choose a ‘Payment on Account’ option and repay you when it’s possible.
The platform also provides opportunities to link the limits with your CRM or ERP system for a better experience.
#7: Real-Time Inventory Management Makes It Easier to Handle Large Orders
Magento Smart Inventory allows for easy management of all channels you use for product promotion and sales. You get a real-time display of all necessary inventory data from all links of the supply chain.
This data will help you handle delivery and its cost, as well as provide a better experience to customers. When a partnering business knows how many items are in stock, they see the scale of their future orders. This brings planning benefits to them and financial ones for you.
#8: Customer Segmentation Offers a Diverse Buyer Experience
A unique yet universal buyer experience will bring you revenue, but not at the volumes you might expect. Every client is looking for a one-on-one experience, as if the ads, shop layout, etc. were created just for them.
Magento B2B eCommerce offers customer segmentation, a convenient tool that will adjust the experience for every separate group of buyers. Such an adjustment makes a difference right away.
The segmentation process is mostly automatic. The algorithm analyzes buyers’ behaviors, putting them in separate groups with prepared marketing tactics. It pays attention to:
- The overall buyer behavior;
- The number of products in the cart;
- The types of products there;
- The prices;
- Viewed items, etc.
#9: Every Business Gets An Automatic Quotation System for Various Buyers
Having a quotation system is crucial for any online store that works with large orders. Most B2B relations work just like that, and Magento has an extension that allows for exclusive quote building.
This eases the process of communication with buyers and aids better conversion. The speed and accuracy are important when we talk about such large order volumes. The process of a quote request and negotiation is simple and to the point:
- A potential client adds products to the cart;
- They initiate a quote request and/or negotiation;
- They make a purchase with their credit or another payment method.
Such a streamlined workflow makes it more convenient to order from you, which makes your business a credible seller.
#10: You Determine the Relations of Your Products
Magento lets you adjust the shop or shops to the smallest detail. For example, sellers choose the rules, permanent or temporary, as to the product relations. This helps with targeted merchandising a lot, improving conversions and increasing revenue.
The most prominent example of such rules is deciding what products will be seen in the ‘Recommended’ section near the viewed item. By choosing them wisely, you can end up with a much larger order, as many products go together as a perfect combo.
Give your marketing and targeting teams a pitch.
Use Magento for the Advantage of Your Business
The platform leads the $6.7 trillion B2B eCommerce industry, and that’s for a reason. For at least 10, to be precise. From the service’s flexibility to incredible tech support, Magento will meet the requirements of the strictest business.
In B2B sales, the buyer’s experience matters a lot. The platform creates and enhances it with ease for both sides.
